Channel Overview:

Adhikaris go for the 3D effect!!!

Dabangg, which is catering to the Uttar Pradesh, Bihar, Jharkhand and Uttaranchal regions. Dhamaal, which is focusing on Rajasthan, Madhya Pradesh, and Chhattisgarh regions. Dhamakaa, which will cater to Gujrat.

Setting up three new channels in the midst of all this sound and fury may sound extreme, but Markand Adhikari, Vice-Chairman and Managing Director of Sri Adhikari Brothers Television Network Ltd. makes it seem simple. That is because of the twist to the tale which he believes will "revolutionise the television space". While most of the Hindi general entertainment channels are aired at a national level, the concept here is to go regional, thus giving the audiences Hindi content with a flavour of the region.

The content of the channel summed up in what they called 'Chill and Thriller' which includes about 75 percent of comedy content and 25 percent thriller. The channel will start with upto four hours of fresh comedy programming. Thriller content will be taken from Sri Adhikari Brothers library that has been created over the years. Considering the regional specific nature of the channels, gags need to be tailored to the audience. Commenting on this, Gautam Adhikari, Chairman and creative Head, SAB Group says, "We have included, in each show, a character or a situation which is very region specific. Also the character of the show will have a bit of accent from the region, so that the audience will identify with them".

Programmes to be aired Five new comedy shows which include 'Sab Golmaal Hai', 'Haai Mere Bhai' and 'I Love You, Two'. Thriller 'Suraag' casts popular Bhojpuri star Ravi Kishan. 'Hasya Kavi Sammelan' to be hosted by Shailesh Lodha. Stand-up comedy shows. Gags in regional language.

Company Overview

Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 25 years. The stints that the group had in the past in the form of a production house and as a broadcaster are extremely valuable.

The group not only has a fair amount of experience in the production of content but also in the broadcasting sector by creating a light humor centric television brand, SAB TV. The group has always successfully identified the gap in the market to become a leader in that space.

SAB Group – A Trendsetter

SAB Group was the first to introduce and champion the sponsorship based model as a production house. This has primarily ensured that the Intellectual Property Rights (IPR) remain with the group. There is no other production house in India, which has this amount of IPR to take advantage of.

A legacy of firsts:

  • First to produce programmes for the first satellite channel (ZEE TV)
  • First to convert famous radio programme formats onto television.
  • Leaders in the programming launched on the national channel, the only TV entertainment source in the country till 1997.
  • First production house to be listed on the Bombay Stock Exchanges (BSE).
  • Founder of a general entertainment channel, 'SAB TV' that went on to become the market leader in the genre of light comedy.


Sri Adhikari Brothers Television Network Ltd. (SABTNL) has been producing multi-lingual, multi-genre content. It already has an established regional presence in various Indian languages including Marathi, Gujrati, Tamil, Telugu and Kannada amongst others.